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AI and Employee Assistance: The New Frontier (Presentation to APEAR & EAEF)

Authors
Hughes, Daniel
Advisor
Date
2025-05-28
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Peer Reviewed
Selection committee at APEAR and EAEF
Type
Poster/Presentation
Research Area
Jurisdiction
Other Titles
AI and Employee Assistance: The New Frontier Survey Study Global Results & Profile of Asia + EU Regions
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Abstract

The potential transformative impact of Artificial Intelligence (AI) on science, education, work and society is critical to the future of employee assistance. Our survey study was designed to better understand where, how and why EAPs are employing AI at their organizations and vendor businesses. We wanted to understand what is working, what is not working and why. Additionally, we asked about ethical and operational concerns. To this end, we conducted an online self-report survey. With the support of the Employee Assistance European Forum (EAEF), Asian Pacific Employee Assistance Roundtable (APEAR) and 5 other major professional groups in the industry, the researchers issued an international call for participation. We collected data from 222 survey respondents including a mix of embedded internal staff, external vendor and hybrid model programs situated in a diverse range of workplaces and practice settings. Voices of EAPs were represented in the study from Argentina, Australia, Belgium, Bulgaria, Canada, England, Germany, Greece, Hong Kong, India, Japan, Luxemburg, Malaysia, New Zealand, Nigeria, Poland, United Kingdom, United States, Slovenia, South Africa, South Korea, and Taiwan. Subgroup of 40 respondents who were members of EAEF (n = 25) or APEAR (n = 13) or were non-members living in same regions (n=9). This group was compared to the other 182 participants. Early findings reveal low current use of AI technology (but higher in Asia and Europe) coupled with widespread future interest. Many concerns were raised among practitioners, programs and vendors around limited clinical efficacy for AI chatbots, client data privacy for AI users, integration of AI tools into counseling delivery activities (“blended care” models) and business implementation issues of cost and training staff. The results reflect a profile of ambivalence with a range of both positive and negative attitudes toward AI technology. Nonetheless, 78% of respondents believe AI will play an increasing role in the future of EAP service delivery. We also explored global regional and programmatic differences in key results among the sample.

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Table of Contents
Table of Contents 1) Study Overview; 2) Methodology; 3) Profile of EAP Organizations (size/sector; services offered) & APEAR/EAEF Group; 4) AI Importance in context of other technology-based EAP services; 5) AI role in future of EAP industry; 6) Use of AI Personally in EAP Work; 7) Use of AI at EAP Organization – Current & Future; 8) Advantages of AI in EAP (Top 5 from 10 list); 9) Disadvantages of AI in EAP (Top5 from 12 list + privacy & data use); 10) Emotions about AI in EAP 11) Summary 3 types of EAP people concerning AI (Connected; Cautious; Critical).
Description
Slides from 20-minute live presentation in Istanbul, Turkey.
Series/Report No.
AI in Employee Assistance Delivery: 2025 Global Survey of Industry Professionals; Report No. 1
Sponsors
Attridge Consulting, Inc. Mount Sinai Medical Center APEAR - Asia Pacific Employee Assistance Roundtable EAPA - Employee Assistance Professionals Association EAPAA - Employee Assistance Professionals Association of Australasia EAPA-SA - Employee Assistance Professionals Association of South Africa EAR - Employee Assistance Roundtable EAEF - Employee Assistance European Forum IAEAPE - International Association Employee Assistance Professionals in Education NBC - National Behavioral Consortium
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Citation
Hughes, D., & Attridge, M. (2025, May 28). AI and Employee Assistance: The New Frontier. Presented at the Global Employee Assistance Summit (hosted jointly by the Asia Pacific Employee Assistance Roundtable and the Employee Assistance European Forum), Istanbul, Turkey.
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