How have employee assistance (EAP), work- life and wellness programs changed in the businesses that were recognized as “family friendly” 15 years earlier? Harsh economic conditions have threatened discretionary benefits that positively affect talent recruitment, retention, employee produc- tivity and corporate image over this very same time period (Smyth et al. 2009). Thus, the authors investigated these changes in three progressive benefits programs in light of the economic and sociological changes that had occurred in the interim. EAPs provide counseling for substance abuse and other mental health issues; work-life encompasses programs that help employees balance the demands of family and work; while wellness programs aim at improving employees’ overall physical health with the goal of decreasing health-care costs. The label “family-friendly” is used throughout this paper for benefits plans involving some mix of EAP, work-life and wellness offerings.