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The BIG Initiative: An Innovative Model for Change?
Authors
Herlihy, Patricia A. Mickenburg, Judith H.
Herlihy, Patricia A.
Mickenburg, Judith H.
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Date
2012-10-20
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Peer Reviewed
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Poster/Presentation
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Description
Presentation at the International Employee Assistance Conference in Baltimore, MD 2012 - which explores the BIG initiative and questions whether it is an historic moment in the field or simply a small blip on the screen. The Brief Intervention Group (BIG) is a campaign dedicated to mobilizing the entire EAP industry: clinicians, EAP companies and employers, to work together to make Screening, Brief Intervention and Referral to Treatment (SBIRT), for hazardous alcohol use routine practice for employers across North America.