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Artificial Intelligence in the EAP Industry: Survey Results for South Africa vs. Other Global (Detail Report & Eduweek Conference Presentation Slides)

Authors
Attridge, Mark
Hughes, Daniel
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Date
2025-09
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Peer Reviewed
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Conference/Congress
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Abstract

The potential transformative impact of Artificial Intelligence (AI) on science, education, work and society is critical to the future of employee assistance. Our survey study was designed to better understand where, how and why EAPs are employing AI at their organizations and vendor businesses. We wanted to understand what is working, what is not working and why. Additionally, we asked about ethical and operational concerns. To this end, we conducted an online self-report survey. All eight major professional groups in the industry, the researchers issued an international call for participation. We collected data from 222 survey respondents including a mix of embedded internal staff, external vendor and hybrid model programs situated in a diverse range of workplaces and practice settings. Voices of EAPs were represented in the study from 25 countries. This report focuses on findings for the 66 people (30%) were either a member of EAPA-SA Chapter (n=38) or lived in the country of South Africa (n=28). The remaining 156 respondents were used as a comparison group. The South Africa group was mostly embedded internal programs (73%) that serve organizations in business, education and government sectors (which was higher than the 41% in the Other group). Current AI use at their EAP organization was 26% for South Africa (vs 43% Other). Future interest in AI at their EAP organization was 24% actively exploring (vs. 29%) , 34% only interested if challenges resolved and 42% no or unsure (vs. 36%). Many concerns were raised among around limited clinical efficacy for AI chatbots, client data privacy for AI users, integration of AI tools into counseling delivery activities (“blended care” models) and business implementation issues of cost and training staff. The results reflect a profile of ambivalence with a range of both positive and negative attitudes toward AI technology. However, the South Africa respondents were more connected to and more positive about AI applications when matched to the comparison group. The South Africa respondents had a profile of 9% Critical , 47% Cautious and 53% Connected. This more positive profile for South Africa group also is consistent with some of the other results in the study. The comparison group respondents had a profile of 22% Critical, 38% Cautious and 31% Connected. This difference was a significant result. Finally, 78% of all respondents believe AI will play an increasing role in the future of EAP service delivery.

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Description
1 = Detailed 19-page research report, published September 13, 2025 2 = Slides from live presentation to conference with 500+ attendees in South Africa, presented September 17, 2025.
Series/Report No.
AI in Employee Assistance Delivery: 2025 Global Survey of Industry Professionals; Report No. 7
Sponsors
Attridge Consulting, Inc. Mount Sinai Medical Center APEAR - Asia Pacific Employee Assistance Roundtable EAPA - Employee Assistance Professionals Association EAPAA - Employee Assistance Professionals Association of Australasia EAPA-SA - Employee Assistance Professionals Association of South Africa EAR - Employee Assistance Roundtable EAEF - Employee Assistance European Forum IAEAPE - International Association Employee Assistance Professionals in Education NBC - National Behavioral Consortium
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Attribution-NonCommercial-NoDerivatives 4.0 International
Citation
Attridge, M., & Hughes, D. (2025, Sep. 17). Artificial Intelligence in the EAP Industry: Survey Results for South Africa and Global. Presented virtually at Eduweek 2025 - The Annual Meeting of the Employee Assistance Professionals Association - South Africa Chapter, Durban, KwaZulu-Natal, South Africa. Report (19-pages) and Slides (41).
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