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    A content analysis of print Canadian employee assistance program promotional material.

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    80 - EAP Promotion.pdf
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    Description:
    Journal Article
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    Author
    Brown, Matthew
    Csiernik, Rick
    Date
    2015-01-02
    Publisher
    American Journal of Social Sciences
    Type
    Article
    
    Metadata
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    Abstract
    Employee Assistance Programs (EAPs) are services made available to employees and their family members for the purpose of assisting with both ordinary and extraordinary circumstances related to their work and personal lives. This includes issues of addiction, family problems, finances, grief and bereavement, mental health and concerns arising from the nature of work and the workplace, itself. A dominant method of program promotion to enhance service utilization, both historic and contemporary, has been and remains the rudimentary 8.5 x 11 inch three fold print brochure. The marketing of EAPs continues to rely upon information pamphlets that contain explanations of what the purpose of the EAP is, the types of issues it deals with, how to access the program and what services are provided. A content analysis was conducted on 54 brochures voluntarily provided by a range of Canadian organizations that were diverse in terms of their geographic location, sector and method of delivering EAP services. Each brochure was examined regarding problem focus, program access, counselling format, employee concern and graphics. A lack of consistency was found across all five units of analysis which speaks to the lack of a constant message being provided regarding EAP but also to a lack of best practice principles even in this fundamental domain of the field.
    Description
    This article is open access
    Citation
    Brown, M. & Csiernik, R. (2015). A content analysis of print Canadian employee assistance program promotional material. American Journal of Social Sciences, 3(1), 1-7.
    Keyword
    brochure
    Canada
    promotion
    print
    EAP
    Content analysis (Communication)
    Marketing
    Employee assistance programs
    Identifier to cite or link to this item
    http://hdl.handle.net/10713/4545
    Collections
    Employee Assistance Archive School of Social Work

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