EAP Evidence: Debunking Marketing Myths about the Purpose, Use and Effectiveness of Employee Assistance Programmes in South Africa

Attridge, Mark

dc.contributor.author	Attridge, Mark
dc.date.accessioned	2023-09-21T19:58:02Z
dc.date.available	2023-09-21T19:58:02Z
dc.date.issued	2023-09-20
dc.identifier.citation	Attridge, M. (2023, September 20). EAP evidence: Debunking marketing myths about the purpose, use and effectiveness of Employee assistance programmes in South Africa. Presented virtually at the Employee Assistance Professionals Association - South Africa Eduweek Conference, Wild Sun Coast Resort, Port Edward, Eastern Cape, SA	en_US
dc.identifier.uri	http://hdl.handle.net/10713/20812
dc.description.abstract	As the demand has soared for workplace mental health support since the COVID-19 pandemic, billions of dollars of venture capital have flowed into many companies that are relatively new to this global market. These providers sell a mix of digital Apps and internet platforms. This presentation critically reviews the marketing trends that mischaracterize much of what EAPs do, how they are used, and how effective they are. It’s time to fact-check this propaganda against the decades of professionalism and research in our field. The evidence shows the true business value of employee assistance when properly delivered. Results of a 2023 survey of EAP providers in South Africa is featured.	en_US
dc.description.sponsorship	Attridge Consulting, Inc.	en_US
dc.description.tableofcontents	1. Technology-focused New Providers – Imposter EAPs? 2. Distinguishing True EAPs from Imposter EAPs 3. Conceptual Continuum of Pure Techno to Pure Worksite EAP	en_US
dc.language.iso	en_US	en_US
dc.subject	EAP	en_US
dc.subject	Social Work	en_US
dc.subject	Marketing	en_US
dc.subject	Survey	en_US
dc.subject	Counseling	en_US
dc.subject	Workplace	en_US
dc.subject	core technology of EAP	en_US
dc.subject.mesh	South Africa	en_US
dc.title	EAP Evidence: Debunking Marketing Myths about the Purpose, Use and Effectiveness of Employee Assistance Programmes in South Africa	en_US
dc.type	Conference/Congress	en_US
dc.identifier.ispublished	No	en_US
refterms.dateFOA	2023-09-21T19:58:03Z