Lessons Learned Recruiting and Retaining Pregnant and Postpartum Individuals in Digital Trials: Viewpoint
AuthorParks, Amanda M
McCabe, Jennifer E
Blankstein Breman, Rachel
Gemmill, Alan W
JournalJMIR Pediatrics and Parenting
MetadataShow full item record
AbstractIn an increasingly connected world and in the midst of a global pandemic, digital trials offer numerous advantages over traditional trials that rely on physical study sites. Digital trials have the potential to improve access to research and clinical treatments for the most vulnerable and minoritized, including pregnant and postpartum individuals. However, digital trials are underutilized in maternal and child health research, and there is limited evidence to inform the design and conduct of digital trials. Our research collaborative, consisting of five research teams in the U.S. and Australia, aimed to address this gap. We collaborated to share lessons learned from our experiences recruiting and retaining pregnant and postpartum individuals in digital trials of social and behavioral interventions. We first discuss the promise of digital trials in improving participation in research during the perinatal period as well as the unique challenges they pose. Second, we present lessons learned from 12 completed and ongoing digital trials that have used platforms such as Ovia, Facebook, and Instagram to recruitment. Our trials have evaluated interventions for breastfeeding, prenatal and postpartum depression, insomnia, decision-making, and chronic pain. We focus on challenges and lessons learned in three key areas 1) rapid recruitment of large samples with a diversity of minoritized identities; 2) retention of study participants in longitudinal studies; and 3) preventing fraudulent enrollment. We offer concrete strategies that we have pilot tested to address these challenges. Strategies presented in this commentary can be incorporated into as well as formally evaluated in future studies.
maternal and child health
pregnant and postpartum individuals
retention and recruitment
Identifier to cite or link to this itemhttp://hdl.handle.net/10713/17874
- Leveraging Digital Technology in Conducting Longitudinal Research on Mental Health in Pregnancy: Longitudinal Panel Survey Study.
- Authors: McGee B, Leonte M, Wildenhaus K, Wilcox M, Reps J, LaCross L
- Issue date: 2021 Apr 27
- Enrollment and transition challenges in the International Maternal Pediatric and Adolescent AIDS Clinical Trials (IMPAACT) network's PROMISE trial for resource-limited regions.
- Authors: Angelidou K, Fowler MG, Flynn P, Coletti A, McCarthy K, Browning R, McIntyre J, Brummel SS, Shapiro DE, Tierney C, PROMISE study team
- Issue date: 2020 Aug
- "It's always hard being a mom, but the pandemic has made everything harder": A qualitative exploration of the experiences of perinatal women during the COVID-19 pandemic.
- Authors: Kinser P, Jallo N, Moyer S, Weinstock M, Barrett D, Mughal N, Stevens L, Rider A
- Issue date: 2022 Jun
- Best Practices for Engaging Pregnant and Postpartum Women at Risk of Substance Use in Longitudinal Research Studies: a Qualitative Examination of Participant Preferences.
- Authors: Beasley LO, Ciciolla L, Jespersen JE, Chiaf AL, Schmidt M, Shreffler KM, Breslin FJ, Bakhireva LN, Sanjuan PM, Stephen JM, Coles CD, Chambers CD, Kable JA, Leeman L, Singer LT, Zellner J, Morris AS, Croff JM
- Issue date: 2020
- The effect of weight management interventions that include a diet component on weight-related outcomes in pregnant and postpartum women: a systematic review protocol.
- Authors: Spencer L, Rollo M, Hauck Y, MacDonald-Wicks L, Wood L, Hutchesson M, Giglia R, Smith R, Collins C
- Issue date: 2015 Jan