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    Documenting Social Media Engagement as Scholarship: A New Model for Assessing Academic Accomplishment for the Health Professions

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    Author
    Acquaviva, Kimberly D
    Mugele, Josh
    Abadilla, Natasha
    Adamson, Tyler
    Bernstein, Samantha L
    Bhayani, Rakhee K
    Büchi, Annina Elisabeth
    Burbage, Darcy
    Carroll, Christopher L
    Davis, Samantha P
    Dhawan, Natasha
    English, Kim
    Grier, Jennifer T
    Gurney, Mary K
    Hahn, Emily S
    Haq, Heather
    Huang, Brendan
    Jain, Shikha
    Jun, Jin
    Kerr, Wesley T
    Keyes, Timothy
    Kirby, Amelia R
    Leary, Marion
    Marr, Mollie
    Major, Ajay
    Meisel, Jason V
    Petersen, Erika A
    Raguan, Barak
    Rhodes, Allison
    Rupert, Deborah D
    Sam-Agudu, Nadia A
    Saul, Naledi
    Shah, Jarna R
    Sheldon, Lisa Kennedy
    Sinclair, Christian T
    Spencer, Kerry
    Strand, Natalie H
    Streed, Carl G
    Trudell, Avery M
    Show allShow less

    Date
    2020-12-02
    Journal
    Journal of Medical Internet Research
    Publisher
    JMIR Publications
    Type
    Article
    
    Metadata
    Show full item record
    See at
    https://doi.org/10.2196/25070
    https://doi.org/10.2196/26225
    Abstract
    Background: The traditional model of promotion and tenure in the health professions relies heavily on formal scholarship through teaching, research, and service. Institutions consider how much weight to give activities in each of these areas and determine a threshold for advancement. With the emergence of social media, scholars can engage wider audiences in creative ways and have a broader impact. Conventional metrics like the h-index do not account for social media impact. Social media engagement is poorly represented in most curricula vitae (CV) and therefore is undervalued in promotion and tenure reviews. Objective: The objective was to develop crowdsourced guidelines for documenting social media scholarship. These guidelines aimed to provide a structure for documenting a scholar’s general impact on social media, as well as methods of documenting individual social media contributions exemplifying innovation, education, mentorship, advocacy, and dissemination. Methods: To create unifying guidelines, we created a crowdsourced process that capitalized on the strengths of social media and generated a case example of successful use of the medium for academic collaboration. The primary author created a draft of the guidelines and then sought input from users on Twitter via a publicly accessible Google Document. There was no limitation on who could provide input and the work was done in a democratic, collaborative fashion. Contributors edited the draft over a period of 1 week (September 12-18, 2020). The primary and secondary authors then revised the draft to make it more concise. The guidelines and manuscript were then distributed to the contributors for edits and adopted by the group. All contributors were given the opportunity to serve as coauthors on the publication and were told upfront that authorship would depend on whether they were able to document the ways in which they met the 4 International Committee of Medical Journal Editors authorship criteria. Results: We developed 2 sets of guidelines: Guidelines for Listing All Social Media Scholarship Under Public Scholarship (in Research/Scholarship Section of CV) and Guidelines for Listing Social Media Scholarship Under Research, Teaching, and Service Sections of CV. Institutions can choose which set fits their existing CV format. Conclusions: With more uniformity, scholars can better represent the full scope and impact of their work. These guidelines are not intended to dictate how individual institutions should weigh social media contributions within promotion and tenure cases. Instead, by providing an initial set of guidelines, we hope to provide scholars and their institutions with a common format and language to document social media scholarship.
    Description
    See author correction at https://doi.org/10.2196/26225
    Keyword
    accomplishment
    contribution
    crowdsource
    dissemination
    education
    health professions
    innovation
    medicine
    promotion
    research
    scholarship
    social media
    tenure
    Show allShow less
    Identifier to cite or link to this item
    http://hdl.handle.net/10713/14253
    ae974a485f413a2113503eed53cd6c53
    10.2196/25070
    Scopus Count
    Collections
    UMB Open Access Articles 2020

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