The work of diversity, equity, and inclusion (DEI) is being attacked in the United States. This paper explores how DEI’s history of evolving language can bolster practitioners’ efforts to continue the incredibly important work they do by using communication frameworks to change language. This paper explores practices for DEI practitioners in the current landscape where their field is under attack, with insights from crisis communication frameworks, and offers a sample communications summit agenda. When DEI leaders are facing backlash like is happening right now, they must employ effective communication strategies to counter misrepresentation, build trust, and ensure the continuity of their efforts