Effectiveness of Human and Machine-based Counseling: Opportunities for Employee Assistance Programmes
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Attridge, Mark
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Abstract
This presentation offers key findings from research. Survey data from EAPs in the USA (N=351) in year 2021 and from South Africa (N=28) in year 2022 is compared in this presentation. Part 1 examines the effectiveness of human counseling conducted using technology access modalities. Part 2 examines the effectiveness of machine or robot counseling tools using technology. Part 3 discusses opportunities in embracing the role of technology in the future of EAPs. Traditional live counseling can benefit from the integration of machine-based tools for mental health risk screening and prevention. Also, as these techno-tools focus exclusively on the individual user, they completely ignore the workplace. Thus, EAPs should re-emphasize the unique role that they can play in supporting the workplace – beyond just supporting the worker.