In this address, Dr. Paul Earley presents the neurophysiology of an important and often overlooked component of the recovery experience: Addiction Memory. When a patient begins the journey into recovery from an addiction of any kind, effective cravings management is critical for sustaining that recovery. Despite this fact, addiction treatment does not do enough to train addicts and alcoholics how to manage their cravings. Learn about the different sub-types of addiction cravings and new techniques for cravings management. This presentation provides a deeper understanding of how the experience of addiction entrains neural circuits to promote relapse and, most importantly, how to rewire the addicted brain to prevent relapse.