The Employee Assistance European Forum (EAEF) has been concerned for some time that the EAP "product" has been devalued and "commoditized." In 2007, the EAEF commissioned some research to provide empirical data on purchasers' perceptions of these programs. The Forum felt the research would add a useful dimension to existing literature by providing the view of human resources managers (HRMs) and an understanding of the European EAP market.