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EAP Evidence: Debunking Marketing Myths about the Purpose, Use and Effectiveness of Employee Assistance Programmes in South Africa
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Attridge, Mark
Attridge, Mark
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Date
2023-09-20
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Abstract
As the demand has soared for workplace mental health support since the COVID-19 pandemic, billions of dollars of venture capital have flowed into many companies that are relatively new to this global market. These providers sell a mix of digital Apps and internet platforms. This presentation critically reviews the marketing trends that mischaracterize much of what EAPs do, how they are used, and how effective they are. It’s time to fact-check this propaganda against the decades of professionalism and research in our field. The evidence shows the true business value of employee assistance when properly delivered. Results of a 2023 survey of EAP providers in South Africa is featured.
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1. Technology-focused New Providers – Imposter EAPs?
2. Distinguishing True EAPs from Imposter EAPs
3. Conceptual Continuum of Pure Techno to Pure Worksite EAP
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Attridge Consulting, Inc.
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Attridge, M. (2023, September 20). EAP evidence: Debunking marketing myths about the purpose, use and effectiveness of Employee assistance programmes in South Africa. Presented virtually at the Employee Assistance Professionals Association - South Africa Eduweek Conference, Wild Sun Coast Resort, Port Edward, Eastern Cape, SA