Constructive confrontation has served as a primary strategy to strengthen motivation for treatment. This study examined the degree to which male alcoholics perceived their work environment and their spouses as motivators in their decision to seek alcoholism treatment. Subjects reported that spouses were significantly more motivating than job pressures in their decision to enter an alcoholism treatment program. These findings suggest that Employee Assistance Programs could enhance the existing job coercion model by including a broader set of potential motivating agents outside the workplace. The development of a Family Assistance Program is offered es a model to reframe EA practice and incorporate a broader set of motivational factors.