Generations typically share similar values, beliefs and expectations and exhibit analogous characteristics, for example in communication and employment preferences, given their common experiences during life stages and through similar channels (e.g., online, TV, mobile, etc.). These generational-shaping influences are most obvious as group members move into adulthood. Of particular interest to EAPs, HR and other workplace professionals is the generation known as the Millennials- those individuals who were born between 1981 and 1997. This age group has been variously described as optimistic, team oriented and high-achieving rule-followers. EAPs face new challenges in reaching this new and vibrant generation in the workforce, as well as future age groups on the horizon.