The purpose of this study was to begin a systematic examination of the attitudes and perceptions of decision makers in companies employing from 101 to 500 people which might influence their decisions about whether or not to establish a company counseling program and to determine those factors that would most strongly motivate them to establish a program. Structured interviews were conducted with a randomly selected sample of 32 executive decision makers in Denver. Information obtained during the interviews included demographic characteristics of the companies and respondents, estimates of the likelihood that they would establish counseling programs in their companies, rankings of the relative importance of various potential motivating factors, estimates of the extent and effect on job performance of various personal problems,and estimates of the probability that professional counseling could successfully alleviate personal difficulties...