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Debunking EAP Marketing Myths: Signs to Look for When Choosing Mental Health Support for Your Organization
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Date
2024-08-28
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Video
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Table of Contents
The webinar had the following parts: (1) Welcome - Presenters, Sponsors, EAPAA, Brief Report; (2) Define "Imposter EAPs" among technology-based new providers; (3) Myth of lower use rates at EAPs; (4) Myth of EAPs less clinically effective; (5) Myth of EAP has longer wait times; (6) Myth that EAPs have less reporting and data analysis; (7) Myth that employer customers are dissatisfied with EAPs; (8) open Q&A
Description
These materials are from our one-hour webinar presentation. The larger project focused on sharing facts about employee assistance program vendor services in Australia and New Zealand. To meet this goal, we used surveys to collect book of business data on key service operational and delivery issues from most of the leading EAP vendors in the region in the year 2021 and also 2023. This information was used to counter the marketing myths being promoted by some new disruptor companies in the area that offer a limited set of technological services to support worker mental health and well-being.. Industry practices are described across 19 different providers and compared against many examples of myths. We also offer advice for employers on how to identify “Imposter EAPs.” Industry facts show that full-service EAP vendors continue to be successful in supporting both the worker and the workplace through a variety of worksite-based, in-person, and digital access options including phone, online video, websites, and apps.
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