To ensure it endures and enhances its role as the leading advocate and voice of the EA profession well into the future, in early 2019, EAPA contracted with the Open Minds behavioral healthcare consulting organization to complete an association repositioning research and technical assistance project. The effort sought through investigations by member surveys, online and social media research, and interviews of EAPA Board members, staff, partner organizations, and representatives of employers, labor unions, behavioral health providers, and benefit consultants to provide a comprehensive, wide ranging view of the EAP-related professional association landscape. The overall goal of the project was to assist in “Positioning EAPA as the leading advocate, expert and resource on employee assistance and workforce well-being, productivity and engagement for employers, labor organizations, and EA professionals”.